Activision Blizzard, Inc's Call of Duty: Modern Warfare 3 just made history. The video game became the only entertainment property ever to beat out James Cameron's Avatar. Highlighting the trend of interactive entertainment gaining a greater hold of audiences worldwide, the game achieved this milestone in just 16 days, eclipsing the record set in 2009 by the feature film Avatar, which reached the $1 billion milestone in 17 days. While box office revenues are on the decline, the number of gamers only continues to rise. With more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid. "Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."