VH1’S “LOVE & HIP HOP: ATLANTA” SERIES PREMIERE DEBUTS TO 3.6 MILLION TOTAL VIEWERS, DRIVING NETWORK TO ITS HIGHEST RATED DAY SINCE JANUARY 2012
VH1 Wins Monday Night as the #1 Cable Network in the Women 18-49 Demo with the “Love & Hip Hop: Atlanta” Series Premiere and a New Episode of “Single Ladies”
“Love & Hip Hop: Atlanta” Also Debuts as Most Social Show Among Broadcast and Cable Offerings
New York, NY – June 20, 2012 – The VH1 premiere of “Love & Hip Hop: Atlanta” debuted Monday night to a 1.3 rating in the adult 18-49 demo while averaging a total of 1.9 million total viewers during its 8 PM* premiere. When combined with its 10:00 PM* encore, the premiere episode attracted 3.6 million total viewers.
The debut and a new episode of VH1’s scripted hit series “Single Ladies” drove VH1 to finish as the #1 cable network among women 18-49 in primetime and the #3 cable netowrk in the adult 18-49 demo. These powerhouse premieres made Monday VH1’s most watched day since January 16, 2012 .
The series also dominated social media Monday night, ranking as the most social show out of all broadcast and cable offerings that day. According to Trendrr, “Love & Hip Hop Atlanta” reached a daily social activity score of 429,245 – beating sports events and non-sports series for primetime social engagement.