The ad comes about three weeks before the presidential election, which will determine if the incumbent will be voted in for a second term, or lose to Republican challenger Mitt Romney. It includes footage from Jay’s “Made In America” concert last month, which debuted a video of Obama speaking to the crowd, and emphasizes how hard work can help anyone achieve the American Dream by portraying both men as leading examples.
“When the president got in office initially, what he represented to a nation of kids was hope. You know the hope of people across the country who would look and see themselves and know the possibilities,” says Jay.
“For so long, there was this voice that was silenced out there as far as exercising your right to vote. I think it was a voice that was silent because people had lost hope. They didn’t believe that their voice mattered or counted. Now people are exercising their right, and you are starting to see the power of our vote. He made it mean something for the first time for a lot of people.”