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Jay-Z scores BIG with ‘NBA 2K13’

Along with fluid gameplay, enhanced graphics and a smoother control scheme, this year’s edition of the best-selling basketball franchise welcomes rapper — and minority owner of the Brooklyn Nets — Jay-Z as executive producer.
From the start, Jay-Z makes his presence known. The introduction is like the opening of one of his electrifying concerts, with his “Public Service Announcement” serving as the soundtrack to a medley of highlights, from Russell Westbrook’s thunderous one-handed dunk to Josh Smith’s soaring alley-oop slam. Jay-Z selected 24 songs for the game’s soundtrack, and they feature some of music’s top acts, including himself, Kanye West, Coldplay, U2, Nas and Roy Ayers.
But Mr. Beyonce’s star power isn’t the only thing elevating this franchise’s game. One of the new elements in “NBA 2K13” is signature skills, which assigns star players a variety of traits that make them special commodities. For example, LeBron James has five different traits, including Chasedown Artist, which allows the reigning NBA Finals MVP to chase opponents down to negate shots on fast breaks.
Another improvement is the integration of the “MyPlayer” and “MyCareer” modes. In “MyPlayer,” you are able to build a player from scratch and purchase everything from game-day accessories to casual clothing with virtual currency. From there, you can take your created player and insert him into “MyCareer,” where your player is chosen as the No. 1 overall pick in the NBA draft.

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