The premiere of VH1′s controversial new reality show “Sorority Sisters” was met with an overwhelmingly negative reaction on Twitter. Now, after pressure from the show’s critics, who say it portrays black Greek life
in a negative light, some advertisers are reconsidering airing ads on the network.
Carmex announced that it would pull its ads from the network until VH1 cancels the program.
And Hallmark said it has no plans to advertise during future episodes of the show.
A spokeswoman for Hallmark confirmed that the decision was made in response to public opposition to the show. The company, Linda Odell said in an e-mail, will not advertise during the show “because of consumer reaction to the program.”