Sources reportedly told TMZ that the exclusive rights to Yeezy’s 7th LP doubled the services subscriptions, jumping them up from roughly 1 million to 2.5 million in just 10 days’ time. The operation has been so successful, that Ye’s team is reportedly discussing a traditional digital and physical release of the album, now that the streaming puts TIDAL in position to potentially add up to $15 million in revenue.
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