“A Haunted House,” by contrast, cost only about $2.5 million to produce, making its opening a big win. The spoof movie was financed by IM Global’s genre label Octane Pictures and released by Open Road Films.
Wayans is known to horror parody fans for his role in the similar “Scary Movie 2” in 2001. With several prominent black co-stars, including Cedric the Entertainer and J.B. Smoove, the movie drew an audience that was 48% African American. Surprisingly, 58% of attendees were women.
Despite its B-minus CinemaScore, the lowest of the three new films, grosses for “Haunted House” rose 10% from Friday to Saturday, stronger than “Zero Dark” or “Gangster” and a sign of positive word-of-mouth.