Afia frequently posts tutorials about how to get the perfect smoky eye or the freshest daytime look, but she also uses her hijab in creative ways. She’s posted videos about how to tie a turban hijab and make it look flawless, garnering thousands of likes and comments. Now, she’s showing off those skills to a massive audience with a new CoverGirl commercial and a huge billboard in New York City’s Time Square.
Beauty blogger Nura Afia joins fellow CoverGirl ambassadors—many of them new, as well. You’ve got James Charles, Amy Pham, a DJ, model, and actress, Modern Family star Sofia Vergara, Sugar Symphony YouTubers Chloe + Halle, and Katy Perry. It’s a really diverse, gorgeous group of men and women.