The collection was exclusively released at The House of God Pop-up Shop at luxury boutique Maxfield L.A. last night (December 21), hours before the “Empire State of Mind” hitmaker wrapped up the North American leg of his “4:44 Tour” at Los Angeles’ The Forum.
The range features black and white T-shirts, long-sleeved tops, hooded sweatshirts, a leather jacket, and hats, with the words “Fear of God” emblazoned across many of the pieces, which also include references to the Bible verse John 4:44.
The religious text, which states, “A prophet is without honor in his own country,” was agreed upon by both parties as it aligns with the theme of JAY-Z’s 4:44 album.
A undercover officer named Rogers is the only one who can get in close enough to the criminals that terrorize neighborhoods with drugs and violence. However, he finds himself becoming part of the problem as he almost becomes what he’s trying to bring down.