February 16, 2015

Rick Ross Announces “Artists First” Partnership

Earlier this evening (February 16), Maybach Music Group boss Rick Ross traveled to Atlanta to announce a new partnership with Twelve Music Group founder Dina Marto. The “Movin’ Bass” rapper and the former Island Def Jam executive have joined forces to launch the new platform Artists First.

Not only will Ross and Marto work together to discover and develop aspiring writers, producers, and performers through Artists First, the new tandem will host a talent search to find the next member of the MMG roster as well. The imprint home of Wale, Meek Mill, Stalley, and Omarion is also opening an office in Atlanta at Marto’s Twelve Studios.

“This is the new home for Maybach Music,” reveals Marto. “Their artists will be recording here. Executives will have offices here, so they can get work done while they’re in the city of Atlanta.”

Marto opened Twelve Studios in 2012. Hit singles such as Nicki Minaj’s “Anaconda” and Miley Cyrus’ “We Can’t Stop” were produced at the site.

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Why Did Diddy Pass on ‘0-100’ Beat???

Originally it was a three-minute idea that had all these different parts and I didn’t really write it with any intent of it being used, for Drake or for anyone in particular. I just kinda wrote it and gave it to Boi-1da, who was in session at the time in Miami, this was with Diddy. This was like the whole controversy of the incident. From what I understand he made the beat on the spot, played it for Diddy and Diddy passed on it, he said it wasn’t life changing enough and that was that. Then fast forward, “0 to 100″ becomes this huge hit and then there’s this weird… whatever happened there? I don’t know, but as far as I understand that’s how it went down.”

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Drake’s “If You’re Reading This It’s Too Late” Expected To Open With Huge Sales Numbers

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Photo Credit: Kingsmen Media

According to the site, IYRTITL could top 550,000 units sold first week. The total is remarkable considering Drake released the project without any promotion and the “mixtape” is not available for physical purchase.

There are even predictions If You’re Reading This could sell over 700,000 digital copies out the gate. That means Drake could set a new single week iTunes record, besting Beyoncé’s self-titled album haul of 618,000 in 2013. Beyoncé was also released overnight on iTunes without any promo.