Kanye West Announces 10-Year Yeezy and Gap Partnership


Early Friday, West—using the hashtag #WESTDAYEVER—shared a photo in which clothes could be seen being pulled from a bag marked “developed by Yeezy and GAP.” The bag also listed the frequent location of current-era West projects, i.e. Wyoming:

If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! From working at the Gap to this partnership is so inspiring #WestDayEver— Kim Kardashian West (@KimKardashian) June 26, 2020

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, Global Head of Gap Brand, said in a press release.

The Yeezy Gap line will consist of men, women, and kids pieces “at accessible price points” and is expected to launch in 2021. Additionally, the deal includes plans for West’s “design vision” to also be utilized in the rollout of “expressions” in Gap stores and digital channels.

Per the New York Times, the deal is for 10 years, with an option to renew after five. Gap is reportedly aiming to be bringing in $1 billion in annual Yeezy Gap-generated sales by the five-year mark. West’s Yeezy, meanwhile, stands to gain royalties and potential equity.

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