In honor of hip hop’s 50th anniversary, BET Digital will pay homage to the greatest rap crews of all time. In a multiplatform, tournament-style bracket, 32 of the most recognized rap crews (a.k.a. collectives) in hip hop history categorized by region (East Coast, Dirty South, Midwest, and West Coast) will go head to head in a battle to be crowned the TheGreatest Rap Crew of All Time.
BET is partnering with both audience engagement tech company Telescopeand content partners Ambrosia For Heads for the first time ever to execute and promote this one-of-a-kind digital hip hop competition.
Each week, our audience of Hip Hop fans and creators will cast their votes for their top pick. The winner is determined directly by the fans and will be announced during BET Awards weekend.
Fans will also be entered into sweepstakes to win incredible prizes including two tickets and accommodations to “BET Awards” 2023.
Voting for the TheGreatest Rap Crew of All Time contest launches Monday, May 1 on BET.com, Twitter and Instagram over a six-week window.
PLATFORMS: Results can be viewed on BET.com, YouTube, Facebook, Instagram, Twitter
Fans will have the opportunity to let us know who should be in the contest, and vote on some of the greatest rap crews like:
Bad Boy Family
NWA & The Posse
And many more
“BET and hip hop have grown alongside each other for decades, so we are honored to celebrate this milestone and the contributions made by the most popular hip hop stars, in a way that gives voice to the most important part of hip hop: the fans,” said Kimberly Paige, EVP & CMO, BET. “We are excited to partner with Telescope and our content partners, Ambrosia For Heads to honor this artform in an innovative way; and let the people, not the industry, choose the Greatest Rap Crew of All Time.”
View and download The Greatest Rap Crew of All Time