BETannounced today that the 2021 “BET Awards” will return LIVE, Sunday, June 27th, from the Microsoft Theater at L.A. Live. Culture’s biggest night will celebrate the brightest stars across music, television, film, sports, and social impact. The 2020 “BET Awards” broke ground as the first official award show to move forward during the global pandemic and claimed the top spot as the #1 Cable Awards Show among P18-49 for the 2020 broadcast season, for thesixth consecutive calendar year (2015-2020)*.
Returning with a live show audience, BET also announced that vaccinated individuals can register starting May 27th for consideration to be a part of the 2021 “BET Awards”. BET will work closely with Los Angeles County to support community vaccination efforts and ensure adherence to COVID-19 protocols. The official 2021 “BET Awards” nominations are to be announced at a later date.
“Since the beginning of the pandemic, BET has been at the forefront of recovery efforts for our community, turning entertainment touchpoints into opportunities to empower our audiences and help combat the disproportionate impacts of COVID-19,” said BET President Scott Mills. “Vaccination rates among Black Americans are significantly lower than other communities. We are committed to using our signature programming event – The BET Awards – to encourage vaccination in our community.”
BET is committed to supporting Black America’s recovery from the disproportionate effects of COVID-19, and is leading several campaigns on vaccine adoption, action, and access. Last year, BET worked with a host of partners and raised over $19 million dollars to assist nearly 4 million people impacted by COVID-19. BET continues to be a devoted resource to communities of color providing support and facts about COVID-19, the vaccine, and survival.
Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will oversee the 2021 “BET Awards” and serve as Executive Producer along with Jesse Collins, CEO of Jesse Collins Entertainment.