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Lamborghini Debuts New Design Aesthetic at Atlanta Showroom

Italian marque cuts the ribbon on new Atlanta showroom following the best global Q1 sales results in brand history

Premier Italian automobile manufacturer Lamborghini announces the official debut of the redesigned Atlanta showroom with a ribbon-cutting ceremony. The facility asserts the brand’s commitment and new design direction for the future. Beginning with eye-catching exteriors, Lamborghini breaks the mold of the standard storefront with a pure and modern design that is consistent with Lamborghini’s core values.


“Lamborghini Atlanta is the premier location for exotic luxury vehicles in Georgia’s largest city, and the state-of-art showroom further enhances the experience our customers have come to expect from the brand,” said Andrea Baldi, Automobili Lamborghini America CEO. “The demand for Lamborghini products has never been higher. In terms of sales, we are coming off the best first quarter globally in the history of the brand and the investment in this newly redesigned and expanded showroom is a significant indication of how important this market is to the company.”

Serving the Atlanta area for nearly 20 years, Lamborghini Atlanta — located at 7865 Roswell Rd, Atlanta, GA 30350 — has been expanded to 3,556 square-feet, reflecting the brand’s growing customer base in the southeast region. 


The new space serves as the perfect canvas for not only the Urus Super SUV and the flagship V12 Aventador LP 780-4 Ultimae, but also the all-new Huracán Tecnica — the next-generation masterpiece designed to deliver the best experience both on the road and on the track. The Huracán Tecnica, which made its global debut in New York in April 2022, features a 5.2-liter naturally aspirated V10 engine with an output of 640 CV at 8,000 rpm. With a top speed of 202 mph, the coupé can accelerate from 0-62 mph in 3.2 seconds. Customers will begin taking delivery of the new Huracán Tecnica coupé later this year at a suggested retail price of $329,000 USD.

Adding to the allure of Lamborghini’s unmistakable aesthetic, the upgraded retail space in Atlanta features a 360-degree client experience representative of the brand’s modern and cutting-edge style, characterized by polygons, sharp forms and diffusion of light and color. Additionally, an Ad Personam customization room highlights the brand’s bespoke fittings by providing samples of exterior and interior finishes. This allows clients to physically touch and play with combinations of colors and materials, which include soft leathers and the appearance of carbon fiber. Collezione and Accessori Originali fashion offerings also add to the customer experience for those visiting the new location.

Check out Photos from Kingsmen Media Group.

























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